TelecomCaribbean1997

Interserv

The Caribbean's first full-service ISP, launched against a monopoly.

Region's first full-service ISP

Milestone

Cable & Wireless monopoly

Against

'Kids on the Net' program

Community

Challenge

The goal was to launch the Caribbean region's first internet service provider, directly against the entrenched Cable & Wireless monopoly.

Approach

Alton Worldwide secured the connectivity and training needed to stand up a full-service ISP, and paired the launch with a community 'Kids on the Net' program to broaden access and goodwill.

Result

Interserv became the region's first full-service ISP, breaking the Cable & Wireless monopoly and opening the Caribbean internet market.

At its peak, Interserv captured 85% market share — proving that a well-positioned challenger could displace an entrenched monopoly in a small-island economy.

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