MarineSlovenia → North America2007

ELAN Marine

A Slovenian yacht builder expanded into the Americas and 48+ countries.

48+ countries

Reach

Southern US → CALA

Entry point

Top global boat producer

Standing

Challenge

ELAN Marine, a Slovenian luxury-yacht builder, sought to expand into North America but lacked a route into the market and a global distribution identity.

Approach

Alton Worldwide engineered entry via the southern United States into the largely untapped CALA (Caribbean & Latin America) market, and rebranded ELAN as a global luxury motor-yacht distributor.

Result

ELAN became one of the world's top recreational-boat producers, reaching customers in 48 or more countries.

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